Why is Video Marketing Important for Brands? – Boost Conversion and Sales

Did you know people watch an average of 16 hours of online video weekly? That’s a 52% increase in the last two years! It’s no wonder 51% of marketing professionals consider video content to offer the best ROI.

However, capturing consumers’ attention in this video-rich landscape can be challenging. To make a video brand-worthy, you’ll need to present your product in a way that piques people’s interest. Production houses, like LocalEyes Video Production, are valuable tools for marketers to reach the right consumers.

But today, I will tell you why many brands and marketers rely on video marketing so much.

The Real Deal: Why Is Video Marketing Important?

In the landscape of digital marketing, one thing that stands out and is a game changer is none other than video marketing. Every passing day, consumers are getting savvy with their hard-earned money; they will only invest a penny if they know the benefits they will get.

Capturing their attention can be tricky because they can lose interest and scroll away in just a few seconds. That’s why brands are working extra hard to grab their attention and get them engaged.

And why wouldn’t video marketing work? Video content is one of the most powerful tools for demonstrating products and providing comprehensive promotions.

• Videos are more than just a combination of visuals, audio, and storytelling. They have the unique ability to evoke various emotions, building a deep and personal connection with consumers. This understanding and connection can be a powerful tool in your marketing arsenal.
• Many people now use smart devices and consume video content daily. With video marketing, brands can reach target consumers at any time. In 2023, 71% of social media videos were produced by companies, and 32% of marketers found that adding links to social media videos is the most influential way to develop leads.
• Whenever I find something useful, I love sharing it with my friends and family. It’s the same for everyone, right? Videos go viral on social media, letting many people see them—whether they’re brand videos or just something fun. It’s an excellent way for brands to connect with people and bring in new customers!
• Watching a helpful product video demonstrating how it works grabs my attention. It makes me want to learn more and sometimes even make a purchase right away, all while sitting at a table.

That’s the power of effective video marketing. It captures the viewers’ interest, keeps them engaged until the end, and then prompts them to take the next step. This is how video marketing can drive quick conversions and boost sales for your brand.

Visual Charisma: The Power of Video Marketing To Increase Brande Engagement and Sales Sucess

On average, 88% of people have been persuaded to buy or use a service after watching product videos. This is excellent news because consumers enjoy watching videos in the comfort of their own space. What’s also fantastic is that videos are easy to share on various platforms, and about 73% of users like watching short videos to learn about a product.

Now that you are familiar with video marketing’s impact, let me show you how it can actually increase brand awareness and sales on a larger scale. Here are some vital examples of video marketing in a digital strategy:

1. A bridge between consumer and brand

Video content is a prominent tool for informing consumers of your product’s features and advantages. Consumers will make a move when they understand how the product will benefit them. Your primary target will be to give consumers as much information as possible through your video. Let them know how your products can change their lives.

2. Video marketing increases conversion rates sky-high

Video marketing has proven to achieve impressive conversion rates across various platforms. By simply including a video on the landing page, conversion rates can soar to 80% or more. This remarkable result is attributed to the video’s practical information, engaging format, and ability to evoke emotions in consumers.

Furthermore, a whopping 90% of video marketers have attested that video content significantly boosts brand awareness. These compelling statistics leave no doubt that video marketing has the power to work wonders for countless companies.

3. Video marketing creates credibility to boost sales rate

Video marketing has an undeniable impact on boosting sales rates. 87% of video marketers say it directly contributes to increased sales. This is because consumers thoroughly understand products, leading them to make immediate purchases.

Moreover, video marketing showcases product features and expertise, fostering customer trust and credibility. It is the key driver of sales and revenue growth in digital marketing strategies.

4. Growing lead generation with video marketing

Utilizing video marketing to increase lead generation has been proven highly effective, with 87% of video marketers reporting significant benefits from this strategy.

To implement this approach, it is recommended that a three-part tutorial video series be created. The first two videos should be freely accessible to everyone, while the third video should require viewers to provide their email addresses to access the final part.

This will help to identify genuinely interested consumers as warm leads. Once you have their contact information, you can direct them to our main landing page. This strategy will optimize our video content for lead generation and increase engagement.

5. Enhance SEO with video marketing

Adding videos boosts your website’s search engine rankings and attracts more traffic. Studies have shown that videos can drive a 157% increase in organic traffic from search engine results pages. Plus, consumers are more likely to visit the landing page after watching an explainer video.

So, whether the audience engages with the text or the video, you will benefit from visibility on search engines and increased conversion rates. On top of all that, video marketing can help you establish a more substantial online presence and open up more sales opportunities.

Frequently Asked Questions (FAQs)

1. How Is Video Marketing Important To Production?

Video marketing is crucial in showcasing products and engaging consumers. The correlation between video content and production significantly improves effectiveness, ROI, and market penetration.

2. Is Video Advertising Effective?

Video advertising is undeniably impactful due to its high level of engagement. It boosts brand recall and attention significantly. Studies show that approximately 53% of viewers watch an entire video if it is engaging. This statistic demonstrates the significance of video ads in capturing consumers’ attention.

Uplift Your Brand With Video Marketing

It’s time to gear up for an exciting journey of boosting your brand with video marketing. Video content is a game-changer in digital marketing, potentially sparking conversions and driving sales. You can kick-start the process by creating engaging content with the support of experts like Local Eyes Video Production.