No wonder people abandon websites that aren’t engaging or are poorly designed. The first impression counts, and if you don’t strive to create that, bid farewell to your potential customers. To give you a perspective, around 60% of consumers potentially abandon a website because of its slow loading, bad design, complex navigation, and other such issues.
User experience is of utmost necessity for online stores, as it drives satisfaction among users and boosts their engagement quotient. So, how can you achieve that for your Shopify online store?
Well, using a Shopify form builder app can help you immensely in scaling your store’s user experience and engagement levels. Providing customers with a form to register is probably their first point of contact with your online store. So, you ought to make it impressive for them!
Having a form builder Shopify tool ensures that you can determine successful conversions and also attain the loyalty of customers, all through custom forms. If you are in a dilemma of whether a Shopify form builder app holds the capability of scaling your store’s user experience quotient, this article will speak in for of its use.
What Is User Experience (UX) in eCommerce?
Before you understand the need for a Shopify form builder app for scaling your store’s user experience, it is important that you first know why it matters.
There are numerous online stores out there, selling products across different niches. So, facing competition is pretty much obvious when you enter this arena. Now, standing out in the crowd of competitors isn’t possible with just selling better quality products. Instead, it is the visual appeal that will help you make a presence. Your brand appeal is what will entice users to buy, try, and believe that you actually sell good products.
So, what matters is the process and journey that you put your customers through, convincing them to buy your products. Ensuring good user experience through a responsive design, faster loading times, interactive forms, easy navigation, clear product image, and more can help you in this quest.
A form builder Shopify app plays a crucial role in helping you scale the user experience of your store, one notch higher! Having a Shopify form builder app allows you to create custom forms that can foster micro-interactions among consumers.
It provides them with a sense of reliability and trustworthiness. Thus, the user experience quotient increases with the right form builder Shopify app!
Why Do Standard Contact Form Apps Fall Short?
A lot of you would argue saying default Shopify forms might be enough for you to start with! But, we are here to counter you, saying that’s not right of you to assume! You do need a Shopify form builder app to create custom options. Why? Well, here’s how the standard Shopify forms fall short:
1. Limited Customizations:
One of the evident reasons why you need a form builder Shopify tool is, the standard ones offer limited customization options. You won’t have the liberty to add desired fields, custom designs, or track potential user behaviors with free form builder app Shopify solutions. Therefore, adopting a Shopify form builder app over standard built-in options is a winning move!
2. Inconsistent Branding:
The free contact form builders available with the platform will limit you to what branding elements you can add to the inquiry, registration, or contact forms. Due to this adversity, you will fall behind in creating a consistent brand appeal through your forms, leading to customer dissatisfaction and a poor user experience.
3. Inadequate Mobile Responsiveness:
The form builder app Shopify tools are built to offer mobile responsiveness as a priority feature, which is missing in the standard options. If you want your users to attain the best experience while using your store, they must be able to access the forms seamlessly on their mobile devices without encountering any design or loading compromises.
4. No Smart Field Behavior
Smart fields or conditional logic behaviors cannot be integrated into the free contact form builders. You will need a form builder app Shopify tool to add such logics, giving customers the chance to clearly state their expectations based on their independent preferences or choices. Thus, it will eventually boost the user experience quotient on your Shopify store.
5. Lack of Integrations
The Shopify standard contact form apps aren’t built to integrate seamlessly with your CRM or email marketing tools, and will require more manual efforts for exchanging data across platforms. Your form builder app, Shopify tool, ensures the plugin integrates efficiently with your organizational tools, facilitating seamless data exchange in real-time.
UX Improvements with a Shopify Form Builder App
Now that you know why standard Shopify forms aren’t adequate for you to run your online store and thrive with it, here’s the next consideration. You must now understand how custom forms for Shopify, created from add-on tools, can facilitate UX improvements. Here’s how it happens:
1. Customized & Branded Design
Using the Shopify contact form app will enable you to match the forms based on the overall look & feel of your online store. It means you can focus more on consistent branding across all elements of your Shopify store. Custom forms for Shopify, using a dedicated tool, will encourage professionalism and trust among customers.
2. Simplified User Information Input
You can add multi-step forms and progress indicators by using the Shopify contact form app, which will simplify input for the users. Beyond that, using the best apps for forms on Shopify will also enable you to add conditional logic, showing only the relevant fields to customers based on their prior selections.
3. Mobile Responsiveness
When you rely on the best apps for forms on Shopify, you are enabling mobile users to attain a similar experience to that of the desktop buyers. It will make your online store more accessible for a larger audience group, encouraging higher conversion rates and better sales. The mobile responsiveness factor of the custom forms ensures they adapt to almost all screen sizes.
4. Real-Time Feedback & Validation
Collect customer feedback on Shopify in real-time, using the custom forms. Beyond that, you can also foster instant error detection and provide success or validation messages. Thus, you will not just improve the user experience of your online store, but will also boost the confidence among users towards your brand.
Real Store Examples – Before & After Using a Form Builder Shopify App
Some case studies to prove to you the importance of user experience on your Shopify store, facilitated through custom forms:
Case Study 1: Contact Form Redesign with MAG that Boosted Form Submissions by 40%
Redesigning contact forms using dedicated form builder app Shopify tools resulted in 40% more submissions by customers. It means there’s a higher chance of conversion, alongside a steep rise in the user base of a brand.
Case Study 2: Using a Feedback Form Popup Post-Purchase to Increase Reviews
Collect customer feedback on Shopify by providing a dedicated form for respective customers, post-purchase. This will help you increase the count of reviews on your particular products and encourage better authority for your offerings.
How to Choose a UX-Focused Shopify Form Builder?
In order to look for the best UX-focused Shopify online contact form builder, you must prioritize evaluating the features that it has to offer. Some of the top features that your Shopify form builder app must have are:
- Drag-and-drop builder
- Conditional logic
- Inline error handling
- Mobile responsiveness
- Clean, customizable UI
MyAppGurus offers the best apps for forms on Shopify, backed with all the features and functionalities stated above.
Conclusion
A good user experience on your Shopify store is what will lead you to attain happy customers and enhanced conversions. MyAppGurus has listed some of the best Shopify form builder apps for you to count on!
Choosing the right online contact form builder and creating interactive forms might seem like a small move for your brand improvement, but it can make a big impact. All you need to do is explore the Shopify App Store and look for the highly reviewed options by MyAppGurus.
Integrate them into your Shopify store, and start creating custom, interactive, and rewarding forms to collect customer feedback Shopify.
FAQs
- What is an online contact form builder?
An online contact form builder on Shopify is a dedicated third-party tool that you can use for curating custom inquiry, registration, or contact forms on your store.
- What are some of the best contact form apps for Shopify?
Some of the best contact form apps for Shopify are:
- MAG: Form Builder
- POWR Form Builder
- Globo Form Builder
- Are there free contact form builder apps available?
Yes, you can avail of the free contact form builder apps from the Shopify store and enjoy the functionalities for the given demo period. Later, if you like the tool and want to upgrade to the unlocked features, go ahead and pay the said amount.
- Can a contact form builder integrate with CRM and Email Marketing tools?
Yes, a contact form builder from MyAppGurus can integrate seamlessly with your email marketing and CRM tool, giving you better control over your branding strategies. Using and optimizing data for curating marketing campaigns will be easier with this control.
