Customer deliveries are a key detail in running a successful business. This is how your shoppers receive your products if sales are completed online. Many deliveries are simple and efficient, and shouldn’t that be enough? For some, sure, but not for everyone.
Some customers expect the world when shopping online, and it is up to you to provide such an experience. This is when luxury becomes a necessity. However, how you offer this luxury will differ; it doesn’t need to be gold plated bubble wrap or diamond encrusted envelopes.
Fortunately, this post outlines three effective methods to add a little bit of luxury to your customer deliveries.
Use Quality Packaging Materials
Customers deserve to feel special. Using premium materials can do that. High-quality packaging materials, paired with a special design, create an exclusive feel, justifying higher prices and encouraging positive word of mouth. This is why you must prioritize a sensory experience through the use of elegant finishes, soft-touch coatings, and thick cardstock when packing orders.
If you’re still unsure why this is necessary, then consider the increased marketing and sales. When a product is packaged and delivered in an aesthetically pleasing manner, customers are more likely to share photos and videos. This is basically free marketing for your brand.
But using quality materials is more complicated than just choosing whatever looks the nicest. Supplies need to be protective, especially if you are shipping fragile goods. This might require a box. Whatever boxes you choose, a unique style, like a bookend or clamshell design, could make opening the package even more interactive.
Offer Premium Delivery
As well as using high-quality packaging materials, how packages are shipped and delivered might need to be adjusted. All customers want their orders to arrive in pristine condition, and this shouldn’t even be a question for your business. However, the speed in which packages arrive at your customers’ doorsteps could be quickened.
The popularity of fast delivery is clear. In fact, according to invespcro.com, almost half of shoppers say they are more likely to shop online if offered same-day delivery. This is clearly a big driving factor in shopping, which could result in fewer abandoned carts.
To ensure the courier you partner with offers same-day delivery, you must check their website beforehand. In some cases, it is easier to do this by choosing a local company. If your business is based in New York and delivers locally, for example, then selecting Couriers New York is a smart move.
Personalize the Experience
Adding luxury to a delivery means making it personal to the customer. Shoppers will feel valued and understood through this approach, which builds an emotional connection to drive loyalty and justify premium pricing. It also creates a competitive advantage. If a customer has a memorable experience, then they are much more likely to become a repeat buyer.
Personalizing the experience requires a thorough attention to detail. While using quality materials elevates the delivery, including a handwritten thank-you note with the customer’s name and details of their purchase can make them feel appreciated. It is also worth considering complementary extras, such as a free sample or discount code, to improve the experience.
To conclude, customers do appreciate luxury, but this doesn’t always mean what you think. It could be they want pristine packaging and products, or maybe they would like a freebie. This will vary from shopper to shopper, but the three methods listed in this post are a good starting point.
