In a world where almost everything has gone digital, it’s no surprise that the flooring industry is finally catching up. While smart homes have long boasted voice-controlled lighting, smart thermostats and AI-powered appliances, one key piece of the home has remained overlooked—until now. Flooring may not be the first thing that comes to mind when we think about innovation, but brands are beginning to transform the way we buy and experience it. From smart showrooms to AR-driven design tools, the humble floor is stepping into the future.
Gone are the days of flipping through paper catalogues or dragging samples home. In 2025, flooring is getting a sleek, tech-savvy overhaul that places design control squarely in the hands of consumers. Leading the charge is Grosvenor Flooring in Altrincham, a UK-based retailer is making headlines for its recently launched smart showroom experience. Located in Altrincham, the pilot location blends physical product displays with digital tools, giving shoppers the freedom to browse, compare and visualise flooring options without a sales pitch.
The innovation here isn’t just about convenience, it’s about empowerment. At the smart showroom, customers can explore flooring ranges using touchscreen displays and motion activated lighting. QR codes on samples link directly to product specs, installation guides and real-home photos. With integrated AR tools, users can see exactly how a specific style or shade will look in their space using just their phone.
It’s a game-changer for design enthusiasts and home renovators. Whether you’re revamping a single room or planning a full scale makeover, the ability to make confident choices quickly is invaluable. Shoppers can even scan favourites into a personal mobile app to save and compare options later.
For a generation raised on seamless online experiences, this digital first approach brings flooring into the 21st century. It also plays into the broader trend of self service retail and hybrid experiences, where customers want all the information and zero pressure.
Smart showroom innovations are particularly impactful in the luxury vinyl tile (LVT) space. With hundreds of colours, textures, and formats to choose from, even the most design savvy consumer can feel overwhelmed. By simplifying the decision making process, brands like Grosvenor Flooring are bridging the gap between aesthetics and accessibility.
As smart tech becomes standard in every part of the home, it’s only logical that the floors we walk on follow suit. After all, why shouldn’t the foundation of your home be just as smart as the gadgets in your pocket?
