One of the most exciting parts of starting a new business is having your business sign installed outside your store. In fact, you’ve probably been dreaming about how that sign would look like and may have looked at many acrylic signs for inspiration.
But what exactly are the elements of a good acrylic sign?
- Size matters. You want your sign to be seen from across the street since it’s how your customers will find you. But it shouldn’t also be too big that it’s already taking over your store. Ensure that your sign is big enough that it fits perfectly in the spot where you’re going to put it but small enough that it doesn’t overwhelm your space. Of course, you also need to follow proper signage guidelines to stay compliant.
- Choose your colours wisely. It’s so easy to get tempted to put every colour of the rainbow on your business sign. But you need to choose your colours that represent your brand, attract your target audience, and of course, blend in well with the rest of your building. One good rule is to choose just one dominating colour palette and two other hues for highlights. Also, think about tonal value, contrast and lighting to make sure that your sign will look good once it’s up in your store. This may take a little bit of trial and error to get right. But taking that time to choose the right colours will surely be worthwhile since you’ll be using it in the long term.
- Think about dimensions. There are no hard and fast rules for how you’d want your sign to look like. But having that freedom can also get overwhelming. This is why it’s very important to know your non-negotiables, especially when it comes to dimensions. Depending on where you’ll be putting the sign, you can go for a square, rectangle, round or even triangle. Just make sure that the dimensions fit well with the space and that it stands out enough that people can easily notice it.
- Consider your font. Most businesses will tell you that your sign is your chance to communicate with your customers in just a few letters. With this in mind, you also need to be extra careful when choosing the right font for your sign to make sure that it can be read clearly even from afar. There are thousands of fonts to choose from, and you can actually ask help from your sign maker since they have extensive knowledge about what fonts will work best with the space that you have. You should also consider the small details, like how thick the font will be or if the font will be in italics or not. Again, this will take a bit of trial and error, but finding the perfect font combination will surely reap you big rewards in the long run.
Finally, as much as you want to fill your sign with text and design, you need to think about negative space. This is essentially the space in between your design elements that will help make them stand out more without looking too busy or overwhelming. You might have heard this advice before, but really, less is more also holds true in creating your business sign. Giving your design elements that much-needed breathing room will make it more attractive and effective.
Now if all these things are already making you scared, don’t worry because you have our team to work with you in making your design dreams possible for your business.
