Guest post services have taken off in the last few years but if you are thinking about driving more website traffic, they are not the only option. You can also do in-house blogging which takes the task of guest post services and makes them part of your company so that it is much cheaper and economically stable for your company. But the question here is which one drives more online traffic because that is the most important aspect of guest posting services or in-house bloggers.
What are guest posting services?
Guest post services are organizations that allow you to hire them for post. The posts will be published on third party websites and will feature backlinks to your own site. This strategy has proven to be very effective in many SEO situations and can boost your website significantly.
A guest posting website can be very effective because they leverage audiences that they have already established instead of starting from the beginning all over again. They work on a paid basis or barter-based arrangement according to performance.
What is in-house blogging?
In-house blogging is a process of establishing an internal team to do blogging for you efficiently and at lesser prices than what it would take for you to hire a guest posting service. The content is posted on your own website with occasional opportunities to post on others if you build the necessary connections.
The control over what you post and which style you use is completely on you so this will allow you to build a unique voice for your brand with ease. But just remember, this system also requires consistent effort and resources, and your company will have one more thing to manage.
Traffic impact: Guest post services
Guest post services already have connections built up so you will see an immediate impact on your traffic because they have robust and already established connections with high-quality sites. Your backlinks will also be high quality and will drive a lot of referral traffic to your website instantly.
Guest post services use high-authority websites most of the time so it will also immediately boost your website’s visibility and will also put you in the forefront of niche audiences, directly increasing your engagement. But the results of their effort will depend on the qualities of the websites they choose to engage in.
In-House Blogging
In-house blogging brings the magic of organic traffic directly to your doorstop and your traffic will keep growing over time. All you have to do with in-house blogging is to make sure that you are funding them right so that they can keep doing their job. You may also have to direct some of your own attention to them so that they atleast have a sense of leadership that can provide them guidance of what your company wants.
If your in-house blogging efforts take off you will have a stronger string of results which will last longer and the SEO boost will also just keep growing. If you are doubtful you can only look at websites like Bloomberg, Polygon, and BuzzFeed. As your reader base will grow, you will see a surge of direct traffic from loyal readers who will stick to your site for a while.
If you take the in-house blogging route, you should also dabble in the social media world as the direct sharing of your blogs on social media will hook more people and will amplify more reach. This process is slower but makes you spend less money and provides a more sustainable growth.
Conclusion
There you have it, all you have to know about the differences between guest posting services and in-house blogging. Both of these services come with their own benefits and pitfalls, so you should choose whichever suits you the best. Some companies benefit from in-house blogging, but there are many big companies that have realized that they can do without them and they face no real downsides. Whether you need them or not, guest post services will always be available to do a similar job and guarantee instant results that can continue to grow if done correctly.
